The predominant educational philosophy in the U.S. is to teach “Critical” thinking. Also known as “convergent” thinking, this process uses all available information to arrive, or converge, on one right, correct answer or solution. Divergent or “Creative” thinking is the exact opposite. It surmises that there is no single correct answer, but that many possible solutions exist, all diverging from the initial question.
So, what’s the problem? Well, it turns out that beginning pretty much in first grade, we are no longer taught HOW to think creatively. Critical thinking is so pervasive that by the age of twelve, some 80% of the population can only solve problems this way.
And, why does this matter? Is your business finding all the potential customers and raking in all the potential revenue that you want? What if using creative thinking could help you find more customers?
It’s somewhat of an old fashioned concept, but the size of your funnel, your lead list, the breadth of potential customers for your business directly correlates to your sales. You know this, right? This is nothing new. But are you REALLY filling your funnel with ALL the possible future clients?
A more likely scenario is that you aren’t reaching all your true potential clients because you’re not thinking of them. Or, you aren’t thinking of all the ways to find them. Or, they are hiding in places that aren’t occurring to you.
Are your potential customers lurking where you’re not looking?
The funnel creates the funds, or the sales, to drive your bank account. Plain and simple. More customers equal more sales. If this isn’t the case, then there’s a flaw somewhere in your business plan. What can you do to modify it that and make more money? Do you have enough leads, but not enough closes?
Rather than trying to drill into one answer why this is happening, what if you could approach it from the opposite angle? Convergent thinking asks, “What can I do to increase my close ratio?” Creative thinking asks, “Who are my current sales?” Then, “Why did they buy?” “What other reasons do they buy?” “What other products do they want?”
Bottom line, you want to sell more and make more, right?
Are you having enough FUN in your business? Are you having fun looking for leads? Are you having fun working with clients? Are you enjoying the process?
Bottom line, if you enjoyed it more, would you DO IT more?
What if Creative Thinking is so easy a kindergartner could do it? Here’s the rub…kindergartners ARE taught that way. So, what did you know in kindergarten that you’ve forgotten now? Join the Inner Kindergarten community and find out!
Let your imagination, AND your bank account, grow.